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The Lakestone development at infancy needed to generate awareness of the Lakestone development and interest in the undiscovered Lake Country area to ultimately build a sense of community and demand in this masterplanned lakeside development. Riot initiated a complete and comprehensive research and marketing strategy prior to the sales launch with an annual marketing program worth over $200K that would ultimately drive interest and sales.
From building a sense of community in bare lands to today creating shareable and viral content with local and prospective clients abroad, Lakestone has become a highly desirable neighbourhood for buyers. Riot delivered in areas including research development, marketing strategy, database development, signage program, sales centre and website management, content marketing, social media marketing, digital marketing, events including ribbon cutting ceremony, and public relations work. Lakestone is the fastest growing masterplanned community in the area and continues to lead the local real estate development industry online.
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